Owners of the trademark "Street Marketing™", Dr. Marcel Saucet and LCA Consulting are specialists in marketing operations. With Street Marketing™, we focus on using public and open spaces for gaining the attention of potential consumers in creative and non-traditional ways.
International and academic expertise : this is what differentiates our laboratory from other consulting agencies. Innovation Laboratory and Brand Psychoanalysis, LCA is composed of professors, researchers, psychoanalysts, and teachers in American and European universities.
Training sessions we provide are directly based on research in North America and Europe engaging our professors in their host universities (University of San Diego, USC, Fullerton, ESGCI Paris, Kedge Business School, etc).